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Stephanie Wong Ken holds an MFA in Creative Writing from Portland State University.There are 9 references cited in this article, which can be found at the bottom of the page.(Here's a Business Plan Example of the Industry Section to serve as a model.) An examination of the primary target market for your product or service, including geographic location, demographics, your target market's needs and how these needs are being met currently.
A description of your business's physical location, facilities and equipment, kinds of employees needed, inventory requirements and suppliers, and any other applicable operating details, such as a description of the manufacturing process.
A description of your funding requirements, your detailed financial statements, and a financial statement analysis.
An outline of your business's legal structure and management resources, including your internal management team, external management resources, and human resources needs.
If the goal of your business plan is to get funding, it's wise to make sure that your management plan includes an advisory board as a management resource.
In addition to the sections outlined above, at the end of your business plan you will also want to include any additional information that will help establish the credibility of your business idea, such as marketing studies, photographs of your product, and/or contracts or other legal agreements pertinent to your business. The Executive Summary, being an overview, needs to come first.
Beyond that, it's logical to have all the material relating to markets (the Industry Overview, the Marketing Analysis, the Competitive Analysis and the Marketing Plan) together.
While appearing first, this section is written last.
It summarizes the key elements of the entire business plan and is the first thing anyone looking at your business plan reads so it's critical that your executive summary is outstanding.
The Table of Contents in a document acts as a map for the reader, making it easier for them to find information in the document based on title and page number.
A good Table of Contents should be organized, easy to read and simple to use.