Consumer Behaviour Dissertation

Consumer Behaviour Dissertation-21
The same case applies to Muslims in relation to pigs.Books and magazines on the other hand have pictures of attractive men and women on the cover to attract a specific target group of consumers (Sandhusen, 2000, p.19).

The same case applies to Muslims in relation to pigs.Books and magazines on the other hand have pictures of attractive men and women on the cover to attract a specific target group of consumers (Sandhusen, 2000, p.19).

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There are many circumstances that people have purchased a product without knowing its quality because of the mere fact that the cover or the packaging of the product was interesting (Schiffman and Bednall, 2005, p. Consumers all over the world have bought many commodities as a resullt of this behaviour which relies on the power of packaging (Ritter, 2000, p.41).

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As stated in the works of Pringle and Binet (2005) peoples background and their environmental beliefs can have an effect in the consumers choice making process while purchasing a product (p. Hindus view cows as sacred animals thus the chances of the ignoring a product because it has the drawing of a cow on the side is high.

Christians on the other hand will have a higher chance of purchasing the product because they do not have any negative attitudes towards cows.

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