The sponsor can do without your event, but you can’t do without sponsorship.
With that in mind, what will you be willing to give in return that warrants the sponsor’s funds?
If it’s for a more business-minded crowd, talk about the visibility their company will get sponsoring it and the networking if they attend.
Bulleted list of facts, numbers, about the event attendance.
Like your company, they’re out to make a profit, which means they expect something in return.
They want exposure for their own brand, so you’re going to have to lay out how you’re going to do this.
**GET CREATIVE** You’re trying to fundraise or make a profit from the event, so think about the various ways you can help them get exposure at your event!
Acquiring sponsorship is just like applying for a job.
Start by thanking the company for taking the time to review your prospectus and considering your event for sponsorship.
Next, talk a bit about your business, what it does, and the demographic it caters to.