Dell Marketing Strategy Essay

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It is due to these achievements that Dell is now competing with the leading players of the computer manufacturing market.

DELL Corporation Dell is one of the largest computer hardware manufacturing American companies that also offer its services all around the world.

The Dell Corporation has captured the international market in just a small time. S., Malaysia, China and Ireland but it deals in with the customers all around the world via their online and telephonic customer services.

Currently, dell has partnership with 24,000 retailers in the world that assist the company in delivering the Dell products and components to the foreign clients.Therefore, it costs low to the user and the company also.Moreover, the services provided are the most reliable and as per the needs of the customers.The company has partnership with reputable suppliers in different countries; thus ensuring reliable services. Therefore, the competition is really tough in America but since, Dell deals all around the world so their major part of revenue is generated through other parts of the world.Like, Dell offers its customers to have the components of their own choice in PC. Dell has well-planned market segments ensuring to provide high quality services to the customers all around the world.The Dell Corporation has achieved high levels of success in just a small time and now competing with the oldest players of computer hardware market.According to the Fortune Magazine, Dell is the sixth largest company of Texas by total revenue, ranked number one in most appreciated American companies and third in global companies. The company follows the direct marketing and just in time methods and that's what has become its core competency.This is where the company leads in from the other competitors.Since, Dell doesn't keep the inventory but only take customized orders from the customers as according to their needs.There are about six call centers of Dell in Europe and Asia.Customers can toll free number and place their orders or get the other services easily.


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