Your sample menu should also include prices that are based on a detailed cost analysis.This will give investors a clear understanding of your targeted price point, provide the first building block to figuring out average check estimations needed to create financial projections, and show investors that you’ve done the homework needed to be confident that you’ll be able to sell these items at these prices and operate within your budget.
Put the sections that you feel would be most compelling to someone who’s never met you first: the “Management Team” section if you’re coming from high-profile establishments, for example.
The goal is for the reader to keep turning the page.
It will prove the viability of your concept to potential investors and provide them with a clear and engaging answer to the question: “Why does the world need this restaurant?
” “The point of a business plan is to show that you’ve done your homework,” says Charles Bililies, owner of Souvla, a fine casual Greek restaurant in San Francisco that has received national acclaim since opening in the spring of 2014.
Will your restaurant have counter service designed to get guests on their way as quickly as possible, or will it look more like theater, with captains putting plates in front of guests simultaneously?
If an extensive wine program is an integral part of what you’re doing, will you have a sommelier?Last week marked the launch of How to Open a Restaurant, Open Table’s complete digital guide to starting and growing a restaurant business.We partnered with hospitality consultant Alison Arth to share tips, stories, and best practices from the best in the business (think the groups of Daniel Boulud and Danny Meyer, plus restaurateurs Gavin Kaysen and Aaron London).Include your logo (even if it’s not finalized), the date, and your name.Describe your restaurant concept and get the reader excited about your idea.This section is most relevant for fine-dining concepts, concepts that have a unique service style, or if you have particularly strong feelings about what role service will play in your restaurant.It can be a powerful way of conveying your approach to hospitality to investors by explaining the details of the guest’s service experience.Your business plan will be the road map from which your new restaurant develops.No matter how much thought you’ve put into your concept or how many trusted colleagues have assured you of its greatness, you absolutely must write a business plan.Most independent restaurant investors are in this for more than just money, so giving some indication of what you value and who you are outside of work may also be helpful. Create a mood board that shows images related to the design and feeling of your restaurant. Once you’ve described them in detail, reiterate why your specific concept will be appealing to them.There should be a natural and very clear connection between the information you present in the “Target Market” section and this one.