Marketing In A Business Plan

Marketing In A Business Plan-55
Ideally, we would like to work with the funding company to help its other clients succeed.BUSINESS DESCRIPTION Cambridge Strategy Group is a North Carolina-based consulting firm that responds to entrepreneurs’ need for practical business and marketing services to turn their innovative ideas into successful business ventures.Our mission is to help small businesses of today become the leading corporations of tomorrow.

Ideally, we would like to work with the funding company to help its other clients succeed.BUSINESS DESCRIPTION Cambridge Strategy Group is a North Carolina-based consulting firm that responds to entrepreneurs’ need for practical business and marketing services to turn their innovative ideas into successful business ventures.Our mission is to help small businesses of today become the leading corporations of tomorrow.

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By relying on a nationally distributed talent base coordinated to work together remotely, Cambridge Strategy Group will be able to bring together the skills required by a particular client without incurring the expense of physically bringing all of the individuals together.

In the book, 22 Immutable Laws of Marketing, authors Al Ries and Jack Trout note that being first in the customer’s mind is more important than being the overall leader.

Below, we have identified the opportunities and threats in the environment, as well as our particular strengths and weaknesses that will enable us to succeed: OPPORTUNITIES AND THREATS The Cambridge Strategy Group has analyzed the market and believes that a real opportunity exists to provide services to small businesses.

The following paragraphs describe the environment in which the company will compete, and the key success factors necessary to perform well.

John’s participation on the North Carolina Council for Entrepreneurial Development, plus his experience providing consulting services to small businesses, catalyzed the formation of the Cambridge Strategy Group. Kuczaj, Managing Director: Todd has worked in Internet consulting, Web design/development, financial services, and media publications for a variety of companies, including a Big Five consulting firm, Integrated Information Systems Inc., Sun America Securities Inc., and the Foothills Sentinel.

Todd currently functions as an experienced analyst for a Big Five consulting firm, working with Fortune 100 and Fortune e-50 firms to solve their business and technology issues. Cordell, Managing Director: Ben has worked in business development, account management, systems engineering, marketing, and product development positions at Life Serv and ONE Co. Ben currently functions as a corporate strategy specialist at Life Serv, discovering and developing merger, acquisition and strategic partnership opportunities.UNIQUENESS OF SERVICES The Cambridge Strategy Group is focused specifically on helping small and emerging businesses maximize their potential for success.We combine Blue Chip training with small business experience and local presence.While these visionaries started with solid ideas to form the foundation of their new ventures, most do not have many of the skills necessary to transform their ideas into reality.Additionally, the scarcity of talent in today’s market makes it extremely difficult for small business owners to attract and retain those skills. is dedicated to providing marketing and management consulting services to small and emerging businesses looking for opportunities to increase their potential for success.Target Market The Cambridge Strategy Group (CSG), L. Unlike traditional management consulting firms that focus on analyzing problems for large customers, CSG works exclusively with small business clients to develop concrete, practical, short-term action plans that will start moving their businesses in the right direction.The Cambridge Strategy Group takes advantage of the small business owners’ need for marketing and management skills, the scarcity of those skills in the market, and the lack of any major competitor owning the concept of “small business consulting.”Management The CSG management team brings a broad range of industry experience and training from both energetic small firms and experienced industry leaders. Gordon, Executive Director: John has worked in marketing, business development, and corporate strategy for a number of small and large firms, including EMC Corporation, IBM Corporation, and Larscom, Incorporated.There may be many occasions where the small business founders may ask the consultant to simply “stop by,” to react to a new development, or to answer a question.While this local presence and personal interaction is highly valued, business owners are often unable to afford the cost associated with bringing consultants to them from other areas.Our goal is to own the idea “small business” or “small business consulting” in the minds of our target market.COMPANY ANALYSIS The Cambridge Strategy Group has identified a real business opportunity that has been neglected by earlier consulting firms due to its complex customer base.

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