Marketing Plan For A Business

If you’re serious about your restaurant, you’ll need a written, detailed restaurant marketing plan before you open your doors for business.

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For each step, leave space to record your notes and observations as the plan is implemented.

That way you can learn from successes and failures.

For example, your restaurant’s main internal strength might be its use of only organic, local ingredients, which relates to the external opportunity of increasing health-conscious consumers in our society.

Your restaurant’s main weakness might be an outdated POS (Point of Service System), which relates to the threat of competitors who use sleek, new digital systems for wait staff.

The notes and ideas from the brainstorming process in step 1 will be useful in this process.

By having notes from the group meeting, you’ll be able to incorporate everyone’s ideas with just one person independently conducting the actual SWOT and Four P’s analyses.Some questions you might ask the group might be: The brainstorming process should be open and all ideas are welcome. The perfect place to start forming the actual plan is an internet search of other restaurants’ marketing strategies.Write everything down and try not to restrict anyone’s input. You can check out Mplan’s sample restaurant marketing plan to get some initial ideas.The ‘Four P’s’ stand for (P)rice, (P)roduct, (P)romotion, and (P)lace.This model will help you identify the key strategic elements of your brand.Gather the main stakeholders in your restaurant (owners, managers, head chef etc.) and openly discuss the direction of your brand.You may also want to include one or two loyal or potential customers in this session, if they’re willing.This is a great example of the layout and subheadings your plan might need.We like the use of a ‘picture’ section that describes the ideal scenario of a customer’s experience and referral process.It is about collecting information that provides an insight into your customers thinking, buying patterns, and location.In addition, market research can also assist you to undertake an initial sales forecast, monitor market trends and keep an eye on what your competition is doing. Trying to promote your product or service to everyone can be costly and ineffective.


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