We will also target those who would like something more custom to offer as their own game.In the first 3 years of the business, we expect consulting to constitute a large portion of our revenue stream.It contains text, charts and graphs to help you model your own plan.Tags: Research Paper EditorOedipus And Hamlet EssayHelp Writing A Paper For CollegeCreative Writing Sentence StartersKenan Flagler Mba EssaysAnswers To Social Studies HomeworkResearch Papers On Mobile ComputingWork CoursesCollege Application Essay Format TemplateOf A Salesman Tragic Hero Essay
There is one type of customer who purchases custom mobile game development services: VP of Marketing or Chief Marketing Officer.
Their intent is to promote their brand and products to the demographic that overlaps with mobile game users.
We make games that are easy to play and have some connection with current pop culture news.
MNG leverages our team’s software development experience to create timely games quickly.
Our strategy in this marketing plan example focuses on developing an initial set of libraries containing game attributes that are combined to create new games.
Once we launch our first set of games, we will stay in touch with our customers via social media and email marketing.Customers are typically single and male and own or have access to a home computer, PC or Mac. Our ideal game design consulting customer is the VP of marketing or equivalent position of a medium to large organization.They are looking for creative promotional methods for their products and services.After creating these libraries and games, we will be able to market fast-turnaround consulting services to organizations who would like their own promotional games.Our mobile games have a timely connection to current news events.The primary difference between the two demographic segments is who provides the money for game purchases.Free mobile games: Games are available via instant download on their appropriate mobile platform (i.e., Apple’s Appstore for the i Phone).As highlighted in this marketing plan example, our primary challenge is to attract visibility quickly.We intend to accomplish this by leveraging a multi-pronged approach that involves social media, email marketing and search engine optimization strategies to gain market share.These consulting assignments will come from advertising sponsorship relationships.We will market to companies who are interested in embedding their brand and offers inside our games.