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Capabilities – in addition to capacity, Palliser has the capability to produce significant levels of furniture within their 8 factories located internationally (4 factories in Canada and 4 factories in Mexico) along with other owned facilities in the US.The organization also has the ability to make particle board and upholstery fabrication.The idea of forming a Joint Venture with such a native reliable company will serve innumerable advantages for Canadian company.
Importing – Palliser imports more costly traditional labour intensive wood furniture from Far Eastern companies and re-sells this furniture on the market.
Palliser recognizes that they cannot compete on labour cost however; the company remains competitive purchasing completed units and selling them through their distribution system.
The furniture sector in India has been predicted by the consultants to report growth larger than the global average for the next ten years.
It is estimated that Indian furniture market is worth Rs. With this perspective in mind it is established that foreign investors have a great scope in the Indian furniture market.
In order to remain a successful company, Palliser needs to assess their current strategies and evoke on These product developments have strengthened Palliser’s competitiveness against international competitors. Strategic Planning – Palliser’s strategic planning initiatives that strengthen their international competitiveness include: Capacity – recognizing the growth in business in earlier years and planning for continued growth Palliser purchased a large site (40 acres) back in 1963 that today house most of their factories.
This enables Palliser to react to increased demand by having the available capacity to expand operations.
Since then, the furniture industry in India has glorified and is currently the second largest establishment after agriculture (Paoletti, 2009).
Globalization and media have added to the growth of industry.
A Bangalore based Beer Company which is serving the local Indian market from many years, having a very strong hold in their local market, is willing to share the foresight of the organization for resolution of the treaty.
The proposal of joint venture is suggested to the Canadian company by a trusted contact thereby being advantageous.