Persuasive Organ Donation Thesis

Given this finding, an approach aimed at turning favourable attitudes into action by increasing the opportunities available to join the ODR seems sensible. [3] noted in their review of factors influencing organ donation that attitudes are so favourable towards organ donation that simply asking people to sign a donor card can increase sign-up rates, leading them to question whether there is a need to persuade people to join or whether the focus should be on increasing opportunities to invite people to join the ODR.In Great Britain, individuals applying for a driving licence are mandated to answer a question about whether they wish to donate their organs after death.Evidence consistently suggests favourable opinions towards organ donation (e.g.

Given this finding, an approach aimed at turning favourable attitudes into action by increasing the opportunities available to join the ODR seems sensible. [3] noted in their review of factors influencing organ donation that attitudes are so favourable towards organ donation that simply asking people to sign a donor card can increase sign-up rates, leading them to question whether there is a need to persuade people to join or whether the focus should be on increasing opportunities to invite people to join the ODR.In Great Britain, individuals applying for a driving licence are mandated to answer a question about whether they wish to donate their organs after death.Evidence consistently suggests favourable opinions towards organ donation (e.g.

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The largest number of registrations (58% in 2016–17) has been achieved through this route via the Driving and Vehicle Licencing Agency (DVLA) website [1].

Such message immediacy approaches work by exposing individuals to messages that link decisions closely with the desired behaviour (joining the ODR) in an environment where the behaviour can be easily and immediately enacted.

This trial explores the effect of adding persuasive messages to a prompt to join the ODR at the end of road tax payment transactions.

In this pragmatic, parallel group, quasi-randomised controlled trial, drivers renewing their road tax or registering for a driving licence were alternately allocated, using a Java Script randomisation code embedded in the GOV.

Similar point of decision materials, when used for an intervention at the Department of Motor Vehicle offices in Michigan, almost doubled registrations [4].

The authors concluded that message immediacy can be an effective method to increase the desired behaviour but, to enhance the approach, the use of theoretically informed message variants should be considered.After an intense period of televised mass media campaigns, it is possible to observe and logically attribute large numbers of additional registrations to the success of these campaigns. [6] tested four different persuasive messages to increase organ donor registrations in the US general public across four settings.A meta-analytic review of organ donation communications appeals found that, across 23 campaigns, there was an average 5% increase in study outcomes (i.e. The effective components of these campaigns are difficult to isolate (and therefore replicate) in later campaigns, appeals and interventions. The counter-argument appeal, refuting common organ donation myths, proved more effective than appeals based on emotions, motivating action and highlighting dissonance, apart from in a hospital setting where emotional appeals were more successful.In Great Britain, new drivers registering for their driving licence are invited to join the ODR.A further 17 million drivers renew their road tax online each year, presenting an additional opportunity to prompt drivers to join the ODR.The primary outcome measure was participants completing the online registration form (sign-ups).Altogether, 1,085,322 website users were included in the study.The trial employed a pragmatic, parallel group, quasi-randomised (equal ratio alternate allocation) controlled design with a control arm and seven intervention arms: (i) social norms alone, (ii) social norms plus logo, (iii) social norms plus image, (iv) loss frame, (v) gain frame, (vi) reciprocity and (vii) cognitive dissonance.All members of the public in England, Scotland and Wales who renewed their vehicle tax or registered for a driving licence online between 24 June 2013 and 19 July 2013 were quasi-randomly assigned to see one of eight variants of a web page on GOV. Each web user was asked to join the ODR by clicking a ‘join’ button, which directed them to the ODR registration page where they could complete a short online form to register.A Java Script randomisation code embedded in the GOV.UK web page sequentially assigned individuals a number from 0 to 7 and displayed one of eight corresponding web pages.