The message of the advertising will promote the website and direct consumers there.
This meets Mary and Beth's concern about using the website for promotions: they assumed that TV advertising would disregard it.
Remember that strong emotions are at work here so you have to get through the emotion and reveal the true nature of the conflict.
Do the following: Now that all parties understand the others' positions, the team must decide what decision or course of action to take.
Understanding and appreciating the various viewpoints involved in conflict are key factors in its resolution.
Problem Solving And Conflict Resolution
These are key skills for all team members to develop.
With the facts and assumptions considered, it's easier to see the best of action and reach agreement In our example, the team agrees that TV advertising is the best approach.
It has had undeniably great results in the past and there is no data to show that will change.
It's clear that conflict has to be dealt with, but the question is how: it has to be dealt with constructively and with a plan, otherwise it's too easy to get pulled into the argument and create an even larger mess. Healthy and constructive conflict is a component of high-functioning teams.
Conflict arises from differences between people; the same differences that often make diverse teams more effective than those made up of people with similar experience.