Quantitative And Qualitative Research Essay

According to Burns and Grove (1997), Quantitative research is a formal, objective, systematic process in which numerical data are utilised to obtain information about the world.

It can also be defined as a research process involving the collection, analysis and interpretation of numerical data to identify statistical relation of variables.

Quantitative research is also conceived to be deductive and particularistic.

That is, it tests theory and it is based upon formulating the research hypotheses and verifying them empirically.

hen, narrows this broad subject down to a research question.

For Example, ‘To what extent do the media foster political participation among university students?

Using the example of waiting to vote, the quantitative approach would test the hypothesis, “Voters do not wait for more than one hour before voting.

” Whereas, the quantitative approach will explore the feelings of the voters and generate the theory, “voters become violent after waiting more than one hour.

Additionally, this research filters out external factors and results gained can be seen as real and unbiased.

This approach also leads to high levels of reliability of gathered data due to controlled observation, mass survey etc.


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