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Your first step in developing your marketing plan is to envision your clientele.Who they are will depend on a wide variety of factors including – your industry, your location, the nature of your business, whether you sell services or products, and the list goes on…
Keep in mind that the biggest reason new businesses fail is undercapitalization.
Don’t be afraid to ask for what you believe you will need (and maybe a little more to be safe). MARKETING PLAN Our Clientele Panda Tip: No matter what kind of business you run, keeping your clientele happy is what is going to keep you profitable.
So, with that in mind, you have set this section up with your previous two.
Develop the plan, and get detailed as to how you will attract people into your business.
A business plan is a written document that describes your business.
It covers objectives, strategies, sales, marketing and financial forecasts.
There are going to be all sorts of assumptions that you need to make when selling your vision to someone else.
Make it easy for the other person to make those assumptions.
Just make sure you do it within the framework you have already created so that it makes sense to your reader.
PRODUCTS/SERVICES This section is obviously more dependent upon the nature of your business than any other.