Yema Business Plan

Rutabaga Sweets will hold true to its vision of being a new concept with an old fashioned feel in order to become a favorite spot for DC natives.

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Ideally, we would like to work with the funding company to help its other clients succeed.

Rutabaga Sweets is a dessert bar and bakery located in the Business Improvement District (BID) of Washington DC.

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Last year the doors to 898,000 new businesses opened in the United States for the first time.

Both tax incentives and high traffic due to the MCI Center will give us an edge as a new business.

As the BID fills up with new businesses over the next few years Rutabaga Sweets will receive an added boost of increased traffic.

Therefore, we are aggressively planning for a 50% increase in sales the second year of business.

By creating a new niche in the restaurant industry, Rutabaga Sweets will increase sales by more than 5,000 over three years while maintaining a gross margin of 80%.

Additionally, the scarcity of talent in today's market makes it extremely difficult for small business owners to attract and retain those skills. is dedicated to providing marketing and management consulting services to small and emerging businesses looking for opportunities to increase their potential for success.

TARGET MARKETThe Cambridge Strategy Group (CSG), L. Unlike traditional management consulting firms that focus on analyzing problems for large customers, CSG works exclusively with small business clients to develop concrete, practical, short-term action plans that will start moving their businesses in the right direction.


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